How do I get brands to collaborate with me? Every time I get asked that question it brings me back to my first collaboration experience. Which was a quick and simple one, a Facebook friend has recently launched a streetwear company and wanted to send me one of his t-shirts to wear for my Instagram. At the time I only had about 7 thousand followers.
This seemed strange to me because I didn’t realise that my tiny amount of followers would be good enough to start working with brands and receiving products to use and promote. In my experience of working in social media for the last few years I have noticed that brands are usually interested in bloggers with a following of 5 thousand and above. Brands are also interested in covering a varied audience which means they would usually work with both small and large influencers to reach their potential target market on all levels.
After the collaboration was over I decided to try my luck and began contacting other brands. Now if someone ever tells you that the collaborations start magically pouring in, they will be lying! I decided to get determined about my final outcome and proceed to contact as many companies as possible (and yes I’m talking hundreds).
A lot of people will tell you that this approach is wrong but in the last year I have done well over 100 brand collaborations and currently have just under 20k followers.I don’t think anyone can now tell you that this method doesn’t work because it clearly does. If you don’t ask, you don’t get and it’s as simple as that and with so many other bloggers and influencers out there you need to be heard in the noise. So when people come to me and ask me what is the best way to start collaborating with brands I tell them that they simply need to reach out to the brand with an introduction about yourself as a blogger/influencer and if the brand likes you they will reply back to you.
If you have any other questions about collaborations whether you’re and influencer or a brand, please do not hesitate to contact me from the About page.